Hello, how can I help?
I’m a Senior Product Designer with over 10 years of experience in product design and 7 years working in design and strategy consulting for national and international companies. Throughout my career, I’ve coordinated design teams and collaborated on complex digital product initiatives, combining research, product strategy, UX design, and facilitation to help teams define and build meaningful solutions.
"The design work that you deliver is spot on. You are a super designer with all the skills to make you a super star of the future. One of your key strengths that I found while working with you was your attitude. I was really impressed with your sense of ownership and right from the start, you were able to bring your point of view and change how we worked. You were open to accepting how we were working but brought in better ways of showcasing our capabilities. You did it in a manner which was very collaborative without anyone feeling threatened" Arjun Seth
Case Studies
SulAmérica - Life Insurance
Discovery & Product-Market-Fit
SulAmérica’s life insurance business was heavily impacted by the pandemic in 2020. There was no digital platform to purchase policies, and brokers could no longer meet clients in person. I led the creation of their first digital sales channel through extensive research and a clear value proposition, generating 16% of all life insurance sales within the first months of launch.
Johnson & Johnson - Benadryl Allergy Relief
Audit & A/B Testing Case
To generate new business opportunities for the consultancy, I conducted an audit of Johnson & Johnson’s global Benadryl website. In a short time, through research and A/B testing without direct user contact, I achieved a 70% increase in average session duration, a 39% improvement in bounce rate, a 38% increase in user data collection, and a 27% rise in usage of the store locator widget.
Pharma* - Content Platform
Research, Value Proposition & OKRs Case
Pharma* had recently launched a scientific content platform for healthcare professionals but was facing low engagement. I led a team of four designers to better understand the platform and its users, ultimately defining and delivering a new feature designed to transform the future of the product.